UCLA Anderson MBA · Amazon PM Intern

Product Manager who builds
things that matter.

8+ years driving product strategy, go-to-market execution, and cross-functional leadership across enterprise tech, proptech, and real estate.

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About

Building products
at the intersection of
tech & strategy.

I'm a product manager with a rare blend of enterprise tech sales, real estate development, and startup experience. After driving $700K+ in product sales at Oracle and managing $250M+ in development capital at Brookfield Properties, I pivoted to product management — where my cross-functional instincts and analytical background deliver outsized impact.

At Amazon, I developed a product strategy roadmap that identified $40M in revenue opportunities and $20M in annual cost savings. At Landing, I owned end-to-end GTM strategy that drove 150% month-over-month growth and $250K in net-new revenue within three months.

I'm currently completing my MBA (STEM) at UCLA Anderson, where I lead Alumni Relations for AnderTech and Prospective Student Affairs at the Admissions Ambassador Corps (AAC). I'm passionate about using data, design thinking, and customer empathy to build products that solve real problems.

$40M
Revenue opportunities identified at Amazon
150%
MoM growth at Landing
250+
Customers researched in Amazon program
$600M+
Project capital in business plans
Projects

Product work.

A selection of product strategy, design, and analysis projects from UCLA Anderson and UT Austin McCombs.

UCLA Anderson Capstone Project

Edge AI Product Roadmap — 0-to-1 Product Strategy

Developed a comprehensive Edge AI product roadmap including 0-to-1 problem definition, user personas, competitive analysis, requirements prioritization, and go-to-market strategy for enterprise customers. This capstone project synthesized the full product lifecycle from discovery through launch planning.
Methods
Problem Definition, User Personas, Competitive Analysis, PRD
Focus
Enterprise Edge AI
Deliverable
Product Roadmap & GTM Strategy
UCLA Anderson Design Sprint

Splitwise — Pro Group Feature Design Sprint

Led a full Google Ventures-style design sprint for Splitwise, the leading bill-splitting app ($0.58B market). Identified the 3-transaction limit as the highest-impact pain point through user journey mapping and HMW exercises. Designed a "Pro Group Upgrade" feature allowing groups to collectively subscribe, projected to drive a 32% increase in monthly revenue (~$6.6M). Built and tested an interactive Figma prototype with 7 users.
Methods
Design Sprint, User Research, Figma Prototyping, Financial Modeling
Projected Impact
+32% monthly revenue
Users Tested
7 qualitative interviews
Figma Prototype
UCLA Anderson AI / Product Build

Course Materials Study Assistant — Custom GPT

Built a custom GPT-powered study assistant to help MBA students efficiently navigate and review course materials. Demonstrates product thinking applied to AI tools: identifying a real user pain point (information overload in MBA programs), scoping an MVP, and shipping a working solution.
Tools
OpenAI GPT Builder, Prompt Engineering
Focus
AI Product, EdTech
Try the GPT
UT Austin McCombs Product Strategy

Ten Peaks App — Product Strategy

Developed a comprehensive product strategy for the Ten Peaks outdoor recreation app, including market analysis, competitive positioning, user research, and a prioritized feature roadmap as part of the UT Austin Product Management Certificate program.
Methods
Market Analysis, Competitive Positioning, Feature Prioritization
Program
18-Week PM Certificate
View Deck
UT Austin McCombs Product Strategy

Teen Financial App — Product Strategy

Created a product strategy for a teen-focused financial literacy application, addressing the gap in financial education for young users through engaging, age-appropriate product design and monetization strategy.
Methods
User Research, Product Strategy, Monetization Design
View Deck
UT Austin McCombs A/B Testing

Get It Quick — A/B Testing & Experimentation

Designed and analyzed an A/B testing framework for the Get It Quick e-commerce website, applying statistical rigor to optimize conversion funnels and user experience decisions with data-driven recommendations.
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UT Austin McCombs Design Thinking

Two Birds Publishing — Design Thinking

Applied design thinking methodology to identify customer pain points and prototype solutions for Two Birds Publishing, using empathy mapping, ideation workshops, and rapid prototyping to deliver user-centered recommendations.
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UT Austin McCombs Analytics

Flood-It App — Google Analytics Deep Dive

Conducted a comprehensive Google Analytics analysis for the Flood-It mobile game, extracting actionable insights on user acquisition, engagement patterns, and retention metrics to inform product iteration decisions.
View Deck
Programs

PM education.

Rigorous product management training from two top programs.

UCLA Anderson — Technology Management Specialization

Product management and technology coursework within the MBA program, earning a Technology Management Specialization. Covers design sprints, AI strategy, product delivery, and new product development.

MGMT 275Product Management — Discovery
MGMT 275Product Management Delivery for Large Technology Companies
MGMT 276Current Topics in Emerging AI Technologies and Markets
MGMT 298EArtificial Intelligence Agents for Managers
MGMT 298DScience and Strategy of Artificial Intelligence
MGMT 266ANew Product Development
MGMT 410Operations Technology Management
MGMT 248Technology and Society: Dynamic Relationship and Changing Role of Leaders
MGMT 420Business Strategy
MGMT 402Data and Decisions

UT Austin McCombs — PM Certificate

Intensive 18-week program covering the full product management lifecycle: product strategy, customer pain point identification, A/B testing, wireframing, design thinking, and data analytics.

Product Strategy A/B Testing Wireframing Design Thinking Data Analytics Customer Discovery
Skills

Tools & expertise.

A mix of technical depth and business acumen built across product, engineering, and go-to-market roles.

Technical Skills

Jira
Confluence
SQL
Python
Google Analytics
Tableau
Figma
Balsamiq
Salesforce
Microsoft Suite
AI Vibe Coding
AI Implementation

Business Skills

Product Roadmapping
User Experience
User Stories
PRDs
Competitive Analysis
Financial Modeling
GTM Strategy
Stakeholder Management
Sprint Planning
Scrum
Customer Interviews
C-suite Presentations
Experience

Career path.

From enterprise tech to real estate development to product management.

Jun 2025 — Sep 2025
Sr. Product Manager Intern
Amazon — Freight Marketplace & Relay
Developed product strategy roadmap identifying $40M in revenue opportunities and $20M in cost savings. Launched customer research program across 250 customers and 10 partners. Surfaced 11 high-impact product opportunities through competitive and internal analysis.
Feb 2024 — Jul 2024
Product & GTM Strategy Lead
Landing — Prop-tech Startup
Owned end-to-end go-to-market strategy for new corporate housing product. Drove 150% MoM growth and $250K in net-new revenue within 3 months through structured pricing and messaging experiments.
Oct 2022 — Aug 2023
Project Manager, Development Operations
StoryBuilt — Real Estate Development
Led cross-functional execution for mixed-use development projects spanning $250M+ in capital, defining requirements, timelines, and success metrics aligned with business objectives.
Aug 2021 — Sep 2022
Development Analyst
Brookfield Properties
Built multi-year business plan for East Coast development division, resulting in CEO approval of over $600M in active and pipeline project capital. Activated $350M+ through cross-functional collaboration.
Jun 2016 — Aug 2019
Enterprise Account Executive
Oracle Corp.
Promoted from BDC to Enterprise AE for Fortune 50 accounts. Drove $700K+ in product sales, achieved 128% of customer retention KPI, and delivered C-suite product demonstrations for database technology solutions.
Education

Academic foundation.

UCLA Anderson

M.B.A., Full-Time (STEM)

Expected June 2026. VP of Alumni Relations for AnderTech, VP of Prospective Student Affairs for AAC, Riordan Scholars Mentor, and Consortium Fellow. Capstone in Edge AI product strategy.

UT Austin McCombs

Certificate in Product Management

Completed January 2024. Intensive 18-week program covering product strategy, A/B testing, wireframing, design thinking, and data analytics.

Indiana University Kelley

B.S.B.A., Finance

Graduated May 2016. Strong analytical foundation in financial modeling, valuation, and quantitative methods.

Contact

Let's connect.

I'm actively seeking product management roles at technology companies. I'd love to hear from you.

isaac.wurth.2026@anderson.ucla.edu (816) 668-2115 LinkedIn
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